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← CableConnect

Privacy Policy

Version 3.0 | Last updated: 6 October 2026

Cableconnect ("we", "us", "our") operates Cable Connect, a business-to-business discovery and connection platform for the cable and wire industry, through its website and mobile applications (the "Platform"). This Privacy Policy is also our notice under the Digital Personal Data Protection Act, 2023 ("DPDP Act"). It explains what personal data we process, why, who receives it, how long we keep it, and how you can use your rights or make a complaint.

Cable Connect does not process payments, hold funds in escrow, or take any commission on transactions between users. All commercial terms are settled directly between the buyer and the seller, outside the Platform.

The Platform is for business use by adults (18 years and older). It is not directed at children, and we do not knowingly collect their personal data.

Some processing does not depend on your consent, for example where we must comply with the law or a court order. Everything else rests on the consent you give when you sign up or when a feature asks for it.

Contents

  1. 1. Your DPDP Notice in Brief
  2. 2. Personal Data We Process
  3. 3. How We Use Your Data
  4. 4. Who Receives Your Data
  5. 5. Where Your Data Is Stored and Transfers Outside India
  6. 6. How Long We Keep Your Data
  7. 7. Your Rights and How to Use Them
  8. 8. Your Consent
  9. 9. Security and Data Breaches
  10. 10. Children
  11. 11. Grievance Officer and Complaints
  12. 12. Cookies, Browser Storage and Analytics
  13. 13. Changes to This Policy
  14. 14. Governing Law
  15. Contact Us

1. Your DPDP Notice in Brief

This section is the short notice shown to you when you sign up. The sections that follow give the detail.

  • What we process: your identity and contact details, the organisation you act for, the result of identity verification, what you post and send, location you choose to share, and technical and usage data (Section 2).
  • Why: to create and run your account, verify identity, show relevant listings and suppliers, let you message other users and request quotes, send you notifications, keep the Platform safe, and meet our legal duties (Section 3).
  • Who receives it: the service providers named in Section 4, and other users, to the extent you make something public or share it with them.
  • How long we keep it: see Section 6.
  • Your rights: to access your data, correct it, erase it, withdraw consent, nominate another person to act for you, and have a grievance answered (Section 7).
  • How to use your rights and complain: use the controls in Section 7, or write to our Grievance Officer (Section 11). If you are not satisfied with the answer, you may complain to the Data Protection Board of India.

Personal Data We Process

Read the Terms & Conditions →Grievance Officer →Delete your account →
15.
2.

2.1 Account and identity data

  • Mobile number: your account identifier, used to send login codes by WhatsApp or SMS.
  • Full name, shown on your profile, listings and to other users you deal with.
  • Email address (optional): used for account recovery and notifications, and checked with a code we email to you.
  • Google account details (name, email and profile photo), only if you choose to sign in with Google.
  • Profile photo (optional) and, if you set one, a password (we keep only a scrambled form of it, never the password itself).

2.2 Organisation and business details

  • Organisation name and type, and, where you enter them, its GSTIN, CIN, PAN and addresses.
  • Business proof documents you upload for our team to review, such as a registration or GST certificate. Access to these is restricted.
  • Where individual owners or directors are verified, their name, the last four digits of their Aadhaar number and their PAN details as submitted.
  • Your role in the organisation, and any request to join an organisation.

2.3 Identity verification through Didit

To publish a listing you complete identity verification on a page run by our verification partner, Didit. You upload an identity document (for example Aadhaar, PAN, Voter ID, driving licence or passport) to Didit, not to us. We receive and keep only the outcome and a few details: the status, the type of document, the last four characters of its number, your name as printed on it, the issuing country, and the verification session reference. We do not keep images of your document or your face, your full document number or your date of birth.

2.4 Location

  • Addresses you add for your organisation, and the locations on your listings and requests for quotation (RFQs).
  • The location of your device, only if you allow your browser or phone to share it, for example to show suppliers near you.

You can decline location access. Some map features will then be unavailable, but the rest of the Platform still works.

2.5 What you post and send

  • Listings, prices, descriptions and photos.
  • RFQs, quotes, bids, negotiation messages and auction registrations and bids.
  • Chat messages and files you attach.
  • Community posts, comments and reactions, and the community profile you build (headline, about, skills, experience and projects).
  • Job posts and job applications, including any CV you upload.
  • Consultation bookings and reviews.
  • Support tickets and grievances, and the messages in them.
  • Items you save, such as suppliers, products and price alerts.

2.6 Technical and usage data

  • Device identifiers and push-notification tokens, and the app or browser version.
  • IP address, login times and the platform you logged in from, for security and fraud prevention.
  • Whether you are online and when you were last seen (you can switch this off), and whether other users are told that you viewed their listing (you can switch this off).
  • Searches you run and results you click.
  • Product analytics: the pages and screens you visit and how you interact with them, including masked session recordings (Section 12).
  • Error reports and diagnostic logs.

2.7 What we do not collect

We do not collect payment card or bank details, because the Platform takes no payments. Through identity verification we do not keep images of your document or face, your full document number or your date of birth.

3. How We Use Your Data

  • To create and run your account and sign you in with a one-time code or Google Sign-In.
  • To verify your identity and your organisation before you publish listings, for trust and safety.
  • To show you relevant listings, suppliers and requirements, including by location.
  • To let you message other users, post to the community, send and receive quotes, take part in auctions, apply for jobs and book consultations.
  • To send you notifications such as login codes, chat and RFQ alerts and account updates, by WhatsApp, SMS, push notification, email or inside the app.
  • To detect and prevent fraud, abuse and breaches of our Terms & Conditions.
  • To answer support requests and grievances.
  • To understand how the Platform is used and to find and fix errors.
  • To comply with legal, regulatory and law-enforcement obligations.

We do not sell your personal data.

4. Who Receives Your Data

4.1 Service providers

We use the following providers to run the Platform. Each receives only what it needs for the purpose stated.

  • MSG91: receives your mobile number and the text of the message, to deliver login codes and notifications by WhatsApp (through the WhatsApp Business platform) and SMS.
  • Google Sign-In: receives the sign-in request and gives us your Google name, email and photo, if you choose this method.
  • Google Maps Platform: receives the places and addresses shown on a map, for map display and address lookup.
  • Google Calendar and Google Meet: used for consultation bookings. The booking time and the names and email addresses of the people attending are sent to Google to create the meeting.
  • Firebase Cloud Messaging (Google): receives a device token, to deliver push notifications.
  • Didit: receives the identity document you upload and runs the verification (Section 2.3).
  • Our email delivery provider: receives your email address and the content of emails we send you.
  • Vultr: hosts our servers and file storage, which hold all the data described in this Policy.
  • Sentry: receives error reports. We remove personal data from them before they are sent.
  • PostHog: receives product analytics events and masked session recordings (Section 12).

4.2 Other users

  • Other users can see what you make public: your listings, your profile name, your organisation name, your community posts and your community profile, and anything you send them in chat.
  • If you post an RFQ to all matching suppliers, verified suppliers matched to it can receive your contact details, because you have asked for quotes. You can withdraw this consent in your privacy dashboard; contact details already released cannot be taken back.
  • If you also post an RFQ to the Community, your name, company, item, quantity, target price, delivery city, state and PIN code and deadline become visible to all users. Your phone number, email address, WhatsApp number and exact address are never shown on it.
  • If you view a seller's listing more than once, the seller may be told that you viewed it and may be able to contact you. You can switch this off under Privacy controls.
  • For auctions, contact details of the parties are handled by our administrators, who coordinate the next step.

4.3 Authorities

We may disclose personal data where the law requires it, to a court, regulator or authorised government agency, or to protect the rights, property or safety of Cable Connect, our users or the public.

5. Where Your Data Is Stored and Transfers Outside India

Your account, listing, chat and community data, and the files you upload, are stored on servers hosted by Vultr in India. Some of the providers in Section 4 process data outside India: Google, Didit, and our error-reporting and analytics providers (Sentry and PostHog), which use European Union regions. We transfer personal data outside India only to these providers and only as far as the service needs, and subject to any restriction the Government of India may place on transfers to particular countries under the DPDP Act.

6. How Long We Keep Your Data

We keep personal data only as long as needed for the purpose it was collected for, or as the law requires.

  • Profile and account data: for as long as your account is active. When a deletion request is completed, it is erased or anonymised, as set out in Section 7.1.
  • Identity verification records: while your account is active; erased when a deletion request is completed.
  • Location data: addresses and listing locations belong to an organisation, and are kept for as long as that address or listing remains active. They are not removed when one member's account is deleted.
  • Usage allowance counters (for example job postings and sample requests): kept for 3 years after account deletion.
  • Contact details shared with suppliers matched to your RFQ: until you withdraw your consent, or for 3 years after account deletion.
  • Community RFQ posts: for as long as the post stays public. You can end this by closing or cancelling the RFQ, or deleting the post.
  • Chat messages: while your account is active. When your deletion request is completed, the messages you sent are replaced with a notice; the other person keeps the conversation.
  • Records of the consents you gave or withdrew: kept as evidence.
  • Invoices, dispute records and our audit log: for as long as the law, accounting rules or dispute resolution require.
  • Technical logs, analytics data and error reports: only as long as needed for security, support and improving the Platform.

7. Your Rights and How to Use Them

Under the DPDP Act you have the right to: get a summary of the personal data we process about you; have inaccurate or incomplete data corrected; have your data erased; withdraw consent; nominate another person to exercise these rights if you die or become unable to; and have a grievance answered by us and, if it is not resolved, take it to the Data Protection Board of India.

How to use them

  • Access, export and consents: when signed in, go to Profile, then Compliance & Policies, then Privacy & data protection. There you can see your consents, withdraw the ones that can be withdrawn, download a copy of your core account data (profile, sign-in methods, roles, organisations and consent history) and request deletion of your account.
  • Correction: edit your profile and organisation details in Profile, or write to us at the address in Section 15.
  • Erasure without signing in: visit cableconnect.in/delete-me and confirm with a code sent to your mobile number.
  • Nominating someone: write to our Grievance Officer, naming the person you nominate.
  • Grievances: see Section 11.
  • Privacy controls: under Profile, Settings, Privacy you can stop other users seeing when you are online and when you view their listings.

Deletion requests: we aim to complete them within 30 days (Section 7.1). Complaints and grievances are acknowledged within 24 hours and resolved within 15 days (Section 11).

7.1 What deletion does

  • Your request is recorded and we aim to complete it within 30 days. If you have an unpaid invoice or an open dispute, completion is deferred and we tell you why. Until an administrator completes the request, your account stays active.
  • Erased: your sign-in credentials and sessions, device tokens, notifications and preferences, saved items and price alerts, identity verification records, and the files you uploaded, except a file that a live listing still uses.
  • Anonymised: your profile. Your name and mobile number are replaced with placeholder values, your email address, username and photo are removed, and the account is closed.
  • Left untouched: any organisation you own or belong to, with its registration details, tax IDs, addresses and listings. Your membership of it ends, but the organisation stays, because listings belong to the organisation and not to one member.
  • Closed and hidden, not erased: the community posts and comments you wrote, and reposts of them, are marked removed and disappear from public view. The records remain so that other users' history that refers to them does not break.
  • Anonymised in shared chats: a conversation stays visible to the other person, but every message you sent is replaced by a notice and its attachments are removed.
  • Kept: invoices, dispute records, our audit log and the record of your consents, for as long as required by law, accounting rules or dispute resolution.

8. Your Consent

We ask for your consent at sign-up and again where a feature needs it, in plain language, and we record when and in which version you gave it. At sign-up you give it with one tick, next to the line that links to our Terms & Conditions, this Privacy Policy and this DPDP notice.

  • Accepting this Policy and consenting to processing of your profile data are needed to have an account. They cannot be withdrawn while the account exists. To withdraw them, delete your account.
  • Sharing your contact details with suppliers matched to your RFQ, and publishing an RFQ to the Community, are optional. You can withdraw them at any time, and withdrawing stops further sharing from then on.
  • Consent for location, usage allowance counters and business verification documents is recorded in your dashboard. These items are needed to run your account, so withdrawing the record does not by itself stop them; to stop them, delete your account.
  • Tips and reminders are optional and are switched on and off separately in your notification settings.
  • By ticking the box at sign-up you also consent to usage analytics, including PostHog with masked session replay, and to error monitoring through Sentry, to improve the service (Section 12). You can withdraw that consent at any time from Settings, then Privacy, or through our Grievance Officer (Section 11).
  • The same tick covers identity verification through Didit when you choose to verify, and OTP and service messages sent to you by WhatsApp, SMS (through MSG91) and email.

9. Security and Data Breaches

We use reasonable technical and organisational safeguards: encrypted connections (HTTPS/TLS), passwords stored only in scrambled form, access controls that limit who on our team can see sensitive documents, private storage for CVs and chat attachments, and removal of personal data from error reports. No system is completely secure and we cannot promise absolute security.

If a personal data breach affects you, we will tell you and the Data Protection Board of India as the law requires.

10. Children

You must be at least 18 to use the Platform, and you confirm this when you sign up. We do not offer the Platform to children and do not seek parental consent, because it is not meant for them. If we learn that an account belongs to a child, we will close it and delete its personal data.

11. Grievance Officer and Complaints

Our Grievance Officer handles complaints about your personal data and about content or conduct on the Platform. The officer's current name and contact details are published at cableconnect.in/grievance-officer and are kept only there, so they are never out of date.

We acknowledge a complaint within 24 hours and resolve it within 15 days, as the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 require. Please do not send Aadhaar, PAN or other ID numbers, or passwords, by email or WhatsApp. We will never ask for them in that way.

If you are not satisfied with our answer to a complaint about your personal data, you may complain to the Data Protection Board of India.

12. Cookies, Browser Storage and Analytics

The website uses a small sign-in marker cookie, and your browser's storage, to keep you signed in and to remember basic preferences. We also use PostHog to measure how the Platform is used. PostHog stores an identifier in your browser, records the pages and screens you visit and the buttons you use, and may record sessions. In session recordings all text and everything you type is masked. We use Sentry to find errors, with personal data removed first. We do not use advertising cookies and we do not sell data to advertisers.

Analytics, including PostHog and its masked session recordings, and error monitoring run on the basis of the consent you gave when you signed up, to improve the service. You can withdraw that consent at any time from Settings, then Privacy, or through our Grievance Officer (Section 11), and we will stop collecting analytics data about you from then on.

You can delete cookies and browser storage in your browser settings. If you do, you will be signed out.

13. Changes to This Policy

We may update this Policy to reflect changes in our practices or the law. We will change the date at the top. If a change is material, we will tell you in the app or by email and, where the law requires, ask for your consent again.

14. Governing Law

This Policy is governed by the laws of India. Disputes about it are subject to the jurisdiction of the competent courts in India.

15. Contact Us

For questions about this Policy that are not a formal complaint, write to support@cableconnect.in.